More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

83% Of All Young Buyers Were Invited To Post A Review Recently

Of those asked, 80% of clients did submit a review. In general, companies have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

89% Of Customers Read A Companies Reactions To Reviews

Not only do a lot of clients read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics position consumers' reviews as the most credible source of recommendations. Online reviews typically bring the same weight as recommendations from friends and family.

Source: Brightlocal

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

70% Of Customers Prefer To Discover A Business By Means Of Reviews And Posts, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get a better idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Generally, 142 million consumers go to Yelp on a monthly basis. This is as great a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

If A Business Makes An Effort To Fix Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Return To A Company

Clients don't anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic appeal of a site can just go so far.

Source: Review Trackers