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15% Of Customers Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of prospective customers will not even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics show that 63% of client reviews go on without a reply. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
Over Half Of Clients Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are purportedly the more vocal ones.
Source: Statista
74% Of Regional Businesses Have At Least One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online ratings statistics, we discovered that a company requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the basic appeal of a website can just go so far.
Source: Review Trackers
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
86 Percent Of Customers Would Think About Writing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal
70% Of Customers Choose To Discover A Business Via Short Articles And Reviews, Instead Of Advertisements
Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses really use them.
Although we now know why client reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra