64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to take notice of clients' recommendations online.

Source: Statuslabs

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your consumers develops trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, clients who feel this way are going to spend more money with a business.

Source: Statuslabs

70% Of Consumers Choose To Discover A Business Through Reviews And Posts, Rather Than Advertisements

Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Globally

Google remains in the lead here, followed by Facebook as a distant second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

USA Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US customers.

Source: Statista

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how appealing your marketing is, you still require consumer reviews. There is no way around it. Consumers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

A Lot Of Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower ranking really helps your overall score.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center