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77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a negative or average one.
Source: Brightlocal
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use A Service
This stat is one of many that show the value of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your customers delighted is more important than ever.
57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked just for organizations with an ideal five star rating.
Source: Brightlocal
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
30% Of Customers Feel Favorable To A Company Which Answers Online Reviews
Keeping in touch with your consumers creates trust. Even something like reacting to their remarks and reviews can make them feel valued.
As you may expect, clients who feel this way are more willing to spend more money with a business.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to choose a lawyer or a medical professional.
Younger people (age 18-35) are much more likely to work with an expert based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
More Than Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
86% Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will want to share it.
Source: Brightlocal
70 Percent Of Customers Choose To Discover A Business Via Articles And Reviews, Instead Of Ads
Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses actually make use of them.
Although we now understand why client reviews are so powerful, most businesses apparently do not.
Source: LsaInsider
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats reveal the basic popularity of a website can just go so far when it concerns trust.
Source: Review Trackers