Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

15 Percent Of Customers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of potential customers will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

A Lot Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Overall 2 out of 3 companies have outstanding and awesome ratings. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

83% Of All Younger Clients Were Asked To Give A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Business

This stat is among numerous that illustrate the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers happy is more important than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked just for services with an ideal five star ranking.

Source: Brightlocal

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read much more reviews to get a better idea of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers honorably typically flourish, review websites help make certain of that.

Source: Statuslabs

89% Of Clients Choose To Read Reviews On Their Smartphones

Be it via an app or a mobile internet browser, everyday people choose to read reviews on their mobile phones.

Source: Statista

Only 6% Of Customers Do Not Trust Consumer Reviews At All

According to client review data, a whopping 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Google Accounts For 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks