72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how tempting your marketing is, you still require client reviews. There is no skirting around it. Consumers are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

83 Percent Of Customers Do Not Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to pay attention to customers' suggestions online.

Source: Statuslabs

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an unassailable influence on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. They will be ready to share it if you provide them a good experience.

Source: Brightlocal

98% Of Yelp's Website Visitors Bought From A Business They Found On The Website

Typically, 142 million customers go to Yelp each month. If you have not declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two-thirds of businesses have good and outstanding ratings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

More Than Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that show the value of online ratings. Now that news of client satisfaction travels this fast, keeping your clients happy is more vital than ever.

57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked only for services with an ideal five star ranking.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'really often'.

Source: Trust You

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

If A Business Makes An Effort To Fix Issues Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Return To A Business

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

American Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out a lot more reviews to get a clear view of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Give A Review

More than a 35% would leave a review to notify others about their client encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

74 Percent Of Local Companies Have At Least One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online scores statistics, we found out that a company requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and score stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying choices are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone