60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and score data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general popularity of a site can just go so far.

Source: Review Trackers

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

95% Of Dissatisfied Consumers Will Go Back To A Business If A Business Deals With Issues Quickly And Effectively

Clients don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

A Lot Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

67% Of Customers Claim Reviews Are A "Very Important" Factor When Selecting A Service Provider

When consumers need to choose a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social reviews statistics, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are most likely to trust a local business.

Source: RevLocal

Reviews Posted On Twitter Can Help Increase Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats position clients' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as recommendations from loved ones.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really utilize them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider