More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. However, they recognize the huge effect user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

83% Of All Younger Customers Were Invited To Give A Review Recently

Of those asked, 80% of clients did leave a review. Overall, companies have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

The Majority Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics show the basic popularity of a website can just presume when it pertains to trust.

Source: Review Trackers

72% Of Customers Won't Take Action Unless They Read Some Reviews

No matter how eye-catching your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out much more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal