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90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about very first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
Favorable Reviews Encourage 68% Of Customers To Choose A Local Business
Considering that the large majority of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a unfavorable or average one.
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our buying preferences.
According to social reviews stats, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.
Companies use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated content can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% boost.
Source: RevLocal
Visitors Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Stats reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Just 6% Of Customers Don't Rely On Customer Reviews At All
According to client review stats, a whopping 19% of customers constantly rely on online reviews and never a purchase without checking out reviews initially.
Source: Statista
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Overall two thirds of businesses have great and outstanding ratings. Only 5% of businesses have a rating below three stars.
Source: Brightlocal