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83% Of Consumers Do Not Rely On Advertising
The traditional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust ads choose to take note of consumers' suggestions online.
Source: Statuslabs
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
70% Of Consumers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, agree that it increases their buying confidence.
Organizations use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an indisputable impact on customers.
They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated content can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website
Generally, 142 million consumers check out Yelp each month. If you haven't declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
Google Accounts For 57.5 Percent Of All Reviews Worldwide
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers