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Online Product Reviews About A Product Can Improve Its Conversion Rate By An Incredible 270 Percent
User review stats show the purchase likelihood for a product with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Given that the huge majority of customers check out reviews, you would want yours to be appealing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
86% Of Customers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will want to share it.
Source: Brightlocal
89% Of Consumers Read A Businesses Reactions To Reviews
Not only do most customers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact make use of them.
Although we now understand why client reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Software Application Reviews Impact Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
If They Were Asked, 77% Of Clients Would Likely Give A Review
More than a 35% would submit a review to advise others about their client encounter and 24% would rather direct their review to the company itself.
Over a 26% would want to give a review to help other individuals with their decision making process.
Source: Podium
15% Of Visitors Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15% of potential clients won't even consider working with a business they can't find viewpoints about.
Source: Statuslabs