89% Of Customers Choose To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile internet browser, customers prefer to read reviews on their smart phones.

Source: Statista

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and score stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the very same weight as advice from family and friends.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of client reviews remain without a reaction. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use An Organisation

This stat is among numerous that illustrate the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your customers delighted is more important than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a best five star ranking.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you quickly pick a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally 2 out of 3 companies have exceptional and great scores. Only 5% of businesses have a score below three stars.

Source: Brightlocal

15% Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of prospective consumers won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Typically, 142 million customers check out Yelp each month. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

72% Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone