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Over Half Of Customers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management stats show a company's reputation does not impact simply the customers. Prospective employees likewise take a look at ratings and read reviews.
Source: Deloitte
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also influence our purchasing decisions.
According to social reviews data, Facebook affects over half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business.
Source: RevLocal
Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.
Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. However, they recognize the massive impact user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.
Source: Review Trackers
89% Of Clients Like To Read Reviews Using Their Mobile Devices
Be it by means of an app or a mobile web browser, people choose to read reviews on their mobile phones.
Source: Statista
74 Percent Of Regional Companies Have At A Minimum, One Google Review
A single review is far from enough to enhance your site's SERP ranking.
Taking a look at online scores data, we discovered that a company needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.
Source: Capterra
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who take notice of the variety of reviews is presently at 46%.
Source: Brightlocal