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64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If They Were Asked, 77% Of Customers Would Certainly Leave A Review
More than a 35% would do it to notify others about their client experience and 24% would most likely direct their review to the company itself.
Over a 26% would want to leave a review to assist other individuals with their choice making process.
Source: Podium
Positive Reviews Motivate 68% Of Customers To Choose A Local Business
Given that the vast bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Leading Business Concern
Reputation management statistics indicate a company's reputation does not impact just the customers. Prospective employees also look at ratings and take a look at reviews.
Source: Deloitte
Just 6% Of Customers Don't Trust Customer Reviews At All
According to customer review stats, a tremendous 19 percent of consumers always rely on online reviews and never a purchase without checking out reviews initially.
Source: Statista
91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most credible source of suggestions. Online reviews normally bring the very same weight as guidance from loved ones.
Source: Brightlocal
77% Of Customers Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
Reviews have a huge impact on their decision when clients have to select a service provider.
Source: DemandGenReport
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.
Although we now understand why customer reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider