More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly choose one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the huge effect user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

When clients have to select a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats suggest a company's reputation does not affect simply the clients. Potential team members also take a look at scores and take a look at reviews.

Source: Deloitte

If A Business Makes An Effort To Resolve Problems Rapidly And Effectively, 95% Of Disappointed Customers Will Return To A Company

Clients don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now understand why customer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews generally carry the very same weight as suggestions from friends and family.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Usually, 142 million customers check out Yelp every month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

United States Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American customers.

Source: Statista