63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the general popularity of a website can just presume when it pertains to trust.

Source: Review Trackers

The Average Review Word Count Has Become 65% Much Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

95% Of Unsatisfied Clients Will Return To A Business If A Business Manages To Resolve Problems Rapidly And Effectively

Customers don't anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Individuals Choose To Read Reviews On Their Smart Devices

Be it via an app or a mobile internet browser, clients choose to read reviews on their mobile phones.

Source: Statista

Most Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

82 Percent Of Customers Go To Review Sites Since They Want To Purchase An Item Or A Service And Want To Get The Facts About The Businesses Services And Products.

Users come because they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you offer them a good experience.

Source: Brightlocal

90% Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

If They Were Asked, 77% Of Consumers Would Most Likely Give A Review

More than a 35% would post a review to notify others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to help other individuals with their choice making process.

Source: Podium

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Published On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista