Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Nearly a third of customers say written reviews are the only feature that makes them think the sites' reviews are useful and appropriate.

Source: Fan and Fuel

67% Of Customers Report Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a huge effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

74% Of Local Businesses Have At Least One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores statistics, we found out that a company needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics position consumers' reviews as the most credible source of recommendations. Online reviews normally carry the exact same weight as suggestions from loved ones.

Source: Brightlocal

77% Of Customers Would Most Likely Submit A Review If They Were Asked

More than a 35% would submit a review to notify others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two-thirds of businesses have excellent and awesome rankings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista