More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use An Organisation

This stat is among lots of that illustrate the importance of online scores. Now that news of customer fulfillment travels this quick, keeping your clients delighted is more vital than ever.

57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for organizations with an ideal five star score.

Source: Brightlocal

73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the prospective clients are trying to find. Practically a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are relevant and useful.

Source: Fan and Fuel

Google Represents 57.5 Percent Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews

Keeping in touch with your clients establishes trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you might expect, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Consumers Would Likely Submit A Review If They Were Asked

More than a 35% would leave a review to notify others about their consumer experience and 24% would most likely direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

Software Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Most Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower rating actually helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats show the purchase probability for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% boost.

Source: RevLocal

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.

Source: Review Trackers

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista