70 Percent Of Customers Choose To Discover A Business Via Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying preferences.

According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.

Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats indicate a business's reputation does not impact just the clients. Potential team members also take a look at rankings and take a look at reviews.

Source: Deloitte

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of companies have excellent and great rankings. Only 5% of companies have a score below three stars.

Source: Brightlocal

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a remote second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Since the large majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get a better idea of how business is really doing. Do not depend upon that figure alone.

Source: Brightlocal