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53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's consumers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online ratings data, we learnt that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
77% Of Consumers Would Definitely Submit A Review If They Were Asked
More than a 35% would do it to inform others about their customer encounter and 24% would certainly direct their review to the company itself.
Over a 26% would want to post a review to assist other people with their choice making process.
Source: Podium
83% Of All Young Shoppers Were Asked To Give A Review Recently
Of those invited, 80% of clients did submit a review. In general, companies have asked 66% of all customers to leave a review on their business.
Source: Brightlocal
91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the exact same weight as recommendations from family and friends.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our buying decisions.
According to social media reviews stats, Facebook impacts the majority of users' purchase decisions.
Facebook reviews stats reveal that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still require client reviews. There's no skirting around it. Clients are still willing to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize An Organisation
This stat is one of numerous that show the significance of online ratings. Now that news of client fulfillment travels this quick, keeping your clients delighted is more important than ever.
57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for businesses with an ideal five star rating.
Source: Brightlocal
The Majority Of Shoppers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
US Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on different elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
Visitors Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, buying decisions are made quickly.
Online reviews are clearly convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
Reviews have an enormous impact on their decision when consumers have to choose a solution provider.
Source: DemandGenReport
Google Accounts For 57.5% Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers