Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'very influential'.

To show the value of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those very same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Clients Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would post a review to advise others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would want to give a review to assist other individuals with their decision making process.

Source: Podium

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Generally two-thirds of businesses have exceptional and great scores. Just 5% of companies have a score below three stars.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

89% Of Individuals Want To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile web browser, individuals prefer to read reviews on their phones.

Source: Statista

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a better idea of how the business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of prospective customers will not even consider working with a business they can't discover opinions about.

Source: Statuslabs

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when customers have to choose a service provider.

Source: DemandGenReport

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

95% Of Unhappy Consumers Will Return To A Business If A Business Takes Care Of Problems Quickly And Efficiently

Customers do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

91% Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most credible source of recommendations. Online reviews generally carry the very same weight as guidance from loved ones.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

Clients Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone