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Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Published On Twitter Can Improve Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
89% Of Buyers Want To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile web browser, most people choose to read reviews on their smart phones.
Source: Statista
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies in fact utilize them.
Although we now understand why client reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star score is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
Google Accounts For 57.5% Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.
Source: Capterra
73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with scores alone.
Written reviews make the stats appear more genuine which is what the potential consumers are trying to find. Nearly a third of customers state written reviews are the only function that makes them believe the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews stay without a reply. That's regrettable, since those businesses are losing customers that way.
Source: Review Trackers