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Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.
With the help of other people, you quickly choose a model that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs
83% Of All Younger Buyers Were Invited To Post A Review Recently
Of those invited, 80% of clients did post a review. In general, businesses have actually asked 66% of all clients to post a review on their company.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'very frequently'.
Source: Trust You
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site
Usually, 142 million consumers visit Yelp on a monthly basis. This is as good a time as any if you have not declared your free Yelp business page.
Source: RevLocal
Users Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.
Online reviews are certainly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
15% Of Users Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of prospective clients won't even consider working with a company they can't find opinions about.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online scores stats, we learnt that a business requires to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our purchasing decisions.
According to social media reviews data, Facebook affects over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are most likely to trust a local business.
Source: RevLocal
73 Percent Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with ratings alone.
Client reviews make the stats appear more authentic which is what the prospective consumers are looking for. Almost a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are useful and pertinent.
Source: Fan and Fuel