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64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read client reviews, concur that it increases their buying confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Generally two thirds of businesses have good and outstanding scores. Just 5% of companies have a score listed below 3 stars.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics reveal that 63% of client reviews remain without a reaction. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
67% Of Customers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
When consumers need to pick a service provider, reviews have a massive impact on their decision.
Source: DemandGenReport
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really make use of them.
Although we now know why consumer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
Reviews Shared On Twitter Can Improve Online Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
83% Of Consumers Do Not Trust Advertising
The standard channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust ads choose to pay attention to consumers' suggestions online.
Source: Statuslabs
86 Percent Of Customers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
Online Product Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270%
User review stats show the purchase probability for an item with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated material has an unassailable effect on consumers.
If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick an attorney or a physician.
Young people (age 18-35) are much more inclined to employ a professional based on online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.
Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Consumers Might Spend 31% More With A Business That Has Great Reviews
Take notice of this fact. The better other users explain your product or service, the more money you can charge and consumer review statistics show us precisely how much more.
Source: Martech Zone
If A Company Deals With Issues Quickly And Efficiently, 95% Of Disappointed Customers Will Return To A Company
Customers don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
83% Of All Young People Were Invited To Submit A Review Recently
Of those invited, 80% of consumers did give a review. Overall, companies have asked 66% of all customers to submit a review on their company.
Source: Brightlocal