Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also affect our buying preferences.

According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated material can do miracles in regards to conversions.

A single review can have a substantial effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% increase.

Source: RevLocal

77% Of Clients Would Leave A Review If They Were Asked

More than a 35% would submit a review to inform others about their consumer encounter and 24% would probably direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their decision making process.

Source: Podium

Customers Could Spend 31 Percent More With A Business That Has Terrific Reviews

Focus on this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Generally 2 out of 3 businesses have outstanding and great scores. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new car and there are several models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and ranking statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a site can only go so far.

Source: Review Trackers

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Usually, 142 million consumers go to Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those very same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks