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Online Item Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270 Percent
User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses
Given that the large bulk of consumers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of customer reviews remain without a reaction. That's regrettable, due to the fact that those companies are losing customers that way.
Source: Review Trackers
Software Application Reviews Influence Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Google Represents 57.5 Percent Of All Reviews World-wide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect
Data reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews usually bring the very same weight as guidance from friends and family.
Source: Brightlocal
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read a lot more reviews to get an idea of how the business is actually doing. Do not depend upon that figure alone.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly select one that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Therefore, buying decisions are made quickly.
Online reviews are clearly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
86% Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some negative reviews.
Source: Capterra