91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as recommendations from family and friends.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you provide them a great experience.

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When customers have to select a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Customers Might Invest 31% More With A Business That Has Great Reviews

Take note of this fact. The better other users explain your product and services, the more money you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone

30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your consumers establishes trust. Even something as basic as responding to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are ready to spend more cash with a business.

Source: Statuslabs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the general popularity of a website can just presume when it pertains to trust.

Source: Review Trackers