When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

If They Were Asked, 77% Of Customers Would Likely Submit A Review

More than a 35% would leave a review to educate others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their choice making process.

Source: Podium

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now understand why consumer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online rankings statistics, we learnt that a company needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying preferences.

According to social reviews data, Facebook impacts the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the value of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats suggest a company's reputation doesn't impact simply the clients. Potential team members also look at scores and read reviews.

Source: Deloitte

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

No matter how captivating your marketing is, you still need consumer reviews. There's no skirting around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

89% Of Shoppers Choose To Read Reviews On Their Smart Devices

Be it via an app or a mobile browser, consumers choose to read reviews on their mobile devices.

Source: Statista