91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews generally carry the exact same weight as advice from family and friends.

Source: Brightlocal

74% Of Local Companies Have At Least One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings stats, we discovered that a business needs to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Customers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying choices are made rapidly.

Online reviews are clearly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a doctor or an attorney.

Young people (age 18-35) are even more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a massive effect on their decision when consumers have to pick a solution provider.

Source: DemandGenReport

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your customers builds their trust. Even something easy like responding to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are more willing to spend more money with a company.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'extremely often'.

Source: Trust You

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

15% Of Buyers Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective customers won't even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the prospective consumers are looking for. Nearly a 3rd of customers state composed reviews are the only feature that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

The Typical Review Length Has Become 65% Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers