88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get a clear view of how the business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

70% Of Consumers Prefer To Learn About A Business Through Reviews And Articles, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

83% Of All Young Clients Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did post a review. In general, companies have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management statistics suggest a company's reputation doesn't impact simply the consumers. Prospective employees also take a look at scores and read reviews.

Source: Deloitte

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Staggering 270 Percent

User review statistics show the purchase probability for an item with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Users Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

More Than Half Of Clients Aged 25-34 Submitted Reviews

According to Statista, the younger generations are evidently the more vocal ones.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers