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Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
Younger people know the worth of being informed. User-generated material has an indisputable influence on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review statistics reveal the general popularity of a website can only presume when it concerns trust.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to purchase a new car and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other customers, you manage to select a model that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
Reviews have a huge impact on their decision when clients have to select a solution provider.
Source: DemandGenReport
Google Accounts For 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
89% Of Buyers Choose To Read Reviews On Their Cell Phones
Be it through an app or a mobile browser, folks prefer to read reviews on their phones.
Source: Statista
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews generally bring the very same weight as guidance from loved ones.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out much more reviews to get a clear view of how the business is really doing. Do not depend upon that figure alone.
Source: Brightlocal
United States Shoppers View "Product Performance" To Be The Most Valuable Detail In Product Reviews
When individuals read reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
74% Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online scores stats, we learnt that a company needs to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a medical professional or an attorney.
Young people (age 18-35) are even more likely to hire an expert based on online reviews. Only 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase likelihood for a product with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge impact user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc