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74% Of Local Businesses Have At Least One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online scores statistics, we found out that a company requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a brand-new car and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into customers.
Source: Consumer Affairs
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do wonders in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% boost.
Source: RevLocal
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats reveal the basic appeal of a website can just presume when it concerns trust.
Source: Review Trackers
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect
Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
If They Were Asked, 77% Of Consumers Would Probably Leave A Review
More than a 35% would post a review to advise others about their consumer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to submit a review to assist other people with their decision making process.
Source: Podium
90 Percent Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Service
This stat is among numerous that illustrate the importance of online ratings. Now that news of consumer fulfillment travels this quick, keeping your customers delighted is more crucial than ever.
57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
11 percent looked just for businesses with a best five star rating.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista