91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the enormous impact user rankings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

15 Percent Of Customers Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of possible clients will not even consider working with a company they can't find opinions about.

Source: Statuslabs

Just 6% Of Customers Do Not Trust Customer Reviews At All

According to client review statistics, a massive 19 percent of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a better idea of how business is really doing. Do not depend on that figure alone.

Source: Brightlocal

The Average Review Length Has Become 65% Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Given that the large majority of consumers read reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies really use them.

Although we now understand why client reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Client reviews make the statistics appear more genuine which is what the would-be consumers are looking for. Practically a third of customers state written reviews are the only function that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

30% Of Clients Feel Positive About A Company Which Responds To Online Reviews

Communicating with your consumers establishes trust. Even something like responding to their remarks and reviews can make them feel valued.

As you may expect, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings stats, we found out that a business needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

USA Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista