If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Only 6% Of Customers Don't Trust Client Reviews At All

According to consumer review stats, a whopping 19% of consumers constantly rely on online reviews and never ever a buy without checking out reviews first.

Source: Statista

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

72% Of Consumers Won't Take Action Before They Read Some Reviews

Irrespective of how appealing your marketing is, you still need customer reviews. There's no way around it. Clients are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

74% Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get an idea of how business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats suggest a company's reputation does not affect simply the consumers. Prospective employees likewise look at rankings and take a look at reviews.

Source: Deloitte

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the same weight as recommendations from loved ones.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly decide on a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a legal representative or a medical professional.

Young people (age 18-35) are much more likely to hire an expert based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal