Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

82 Percent Of Customers Check Out Review Websites Due To The Fact That They Want To Acquire A Product Or A Service And Wish To Get The Truth About The Businesses Product Or Services.

Users come due to the fact that they have currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Majority Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of lots of that show the significance of online ratings. Now that news of client complete satisfaction travels this fast, keeping your clients happy is more important than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for organizations with an ideal five star rating.

Source: Brightlocal

70 Percent Of Customers Choose To Learn About A Business Via Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need client reviews. There is no other way around it. Customers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

89% Of Shoppers Like To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile internet browser, most people choose to read reviews on their smart phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the basic popularity of a site can only presume when it concerns trust.

Source: Review Trackers

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now know why customer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats show that 63% of client reviews stay without a reply. That's regrettable, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

Online Product Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and rating statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias