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If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
70 Percent Of Customers Prefer To Discover A Business Via Posts And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.
Source: Statuslabs
A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat consumers fairly normally flourish, review sites help make sure of that.
Source: Statuslabs
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact make use of them.
Although we now understand why consumer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
15% Of Users Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of potential clients will not even think about working with a company they can't find viewpoints about.
Source: Statuslabs
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics show the basic appeal of a website can only presume when it pertains to trust.
Source: Review Trackers
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'very often'.
Source: Trust You
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated content has an unassailable influence on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Positive Reviews Encourage 68% Of Consumers To Choose A Local Business
Considering that the huge majority of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Clients Prefer To Read Reviews On Their Smartphones
Be it through an app or a mobile web browser, folks prefer to read reviews on their smart phones.
Source: Statista
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review statistics position consumers' reviews as the most credible source of suggestions. Online reviews usually bring the same weight as advice from family and friends.
Source: Brightlocal
74 Percent Of Regional Companies Have At A Minimum, One Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online scores statistics, we learnt that a business needs to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal