77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to take notice of customers' recommendations online.

Source: Statuslabs

A Lot Of Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Clients Read A Businesses Replies To Reviews

Not only do the majority of shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

15 Percent Of Visitors Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of prospective consumers won't even think about working with a business they can't find viewpoints about.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when consumers have to choose a service provider.

Source: DemandGenReport

89% Of Buyers Prefer To Read Reviews On Their Smart Devices

Be it via an app or a mobile internet browser, consumers prefer to read reviews on their cell phones.

Source: Statista

70% Of Consumers Choose To Discover A Business Via Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs