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A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% boost.
Source: RevLocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of client reviews stay without a response. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
30% Of Clients Feel Favorable To A Company Which Reacts To Online Reviews
Communicating with your customers creates trust. Even something as simple as responding to their reviews and comments can make them feel appreciated.
As you might anticipate, clients who feel this way are going to invest more cash with a company.
Source: Statuslabs
90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals state about very first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Since the large majority of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some negative reviews.
Source: Capterra
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
88% Of Executives View Reputation Risk As A Top Business Issue
Reputation management stats suggest a company's reputation does not impact simply the consumers. Potential employees also take a look at scores and read reviews.
Source: Deloitte
Consumers Might Spend 31 Percent More With A Business That Has Terrific Reviews
Take notice of this fact. The better other users explain your services or product, the more money you can charge and customer review stats reveal to us exactly just how much more.
Source: Martech Zone
If A Company Handles Problems Rapidly And Effectively, 95% Of Disappointed Clients Will Return To A Business
Customers do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
77% Of Clients Would Undoubtedly Post A Review If They Were Asked
More than a 35% would post a review to educate others about their client experience and 24% would probably direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their choice making process.
Source: Podium
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics reveal the basic popularity of a website can only presume when it pertains to trust.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'very often'.
Source: Trust You