If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use A Company

This stat is one of lots of that illustrate the importance of online ratings. Now that news of client satisfaction travels this fast, keeping your customers delighted is more important than ever.

57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for businesses with a best five star rating.

Source: Brightlocal

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most credible source of recommendations. Online reviews typically bring the same weight as advice from family and friends.

Source: Brightlocal

89% Of Shoppers Want To Read Reviews On Their Smart Devices

Be it via an app or a mobile web browser, people choose to read reviews on their mobile devices.

Source: Statista

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

67% Of Customers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have an enormous effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management stats suggest a company's reputation doesn't affect just the consumers. Prospective team members also take a look at rankings and read reviews.

Source: Deloitte

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the general popularity of a site can just go so far when it comes to trust.

Source: Review Trackers

Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing choices are made rapidly.

Online reviews are clearly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Typical Review Length Has Become 65% Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

If A Company Makes An Effort To Resolve Problems Rapidly And Effectively, 95% Of Dissatisfied Customers Will Go Back To A Business

Consumers do not expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there is nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista