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Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of consumer reviews remain without a reply. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
More Than Half Of People Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about very first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
United States Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews
When people read reviews, they focus on different aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA consumers.
Source: Statista
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall two thirds of businesses have good and exceptional scores. Just 5% of businesses have a score below three stars.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. However, they realize the huge impact user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't pleased with scores alone.
Consumer reviews make the stats appear more authentic which is what the potential consumers are searching for. Almost a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are helpful and pertinent.
Source: Fan and Fuel