More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

95% Of Unsatisfied Consumers Will Go Back To A Company If A Company Deals With Issues Rapidly And Effectively

Clients do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general popularity of a website can just presume when it pertains to trust.

Source: Review Trackers

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated material has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

The Majority Of Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking really helps your overall rating.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you manage to pick a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

30% Of Consumers Feel Positive About A Business Which Answers Online Reviews

Keeping in touch with your customers establishes trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are going to invest more money with a company.

Source: Statuslabs

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably normally flourish, review websites help ensure of that.

Source: Statuslabs

More Than Half Of Customers Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

Customers Might Spend 31% More With A Business That Has Great Reviews

Take notice of this statistic. The more detailed other users describe your service or product, the more money you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get a clear view of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really make use of them.

Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider