Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those very same customers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Published On Twitter Can Help Grow Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

USA Buyers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Customers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the would-be customers are looking for. Almost a 3rd of consumers state written reviews are the only feature that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how captivating your marketing is, you still require customer reviews. There's no other way around it. Clients are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

82 Percent Of Customers Visit Review Sites Due To The Fact That They Wish To Buy A Service Or A Product And Wish To Get The Truth About Business Products And Services.

Review websites are locations that customers go to get the facts about a business, service or product . Users come due to the fact that they have actually currently formed a buying decision. The majority of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated content has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a website can just go so far.

Source: Review Trackers

People Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made quickly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a lawyer or a medical professional.

Young people (age 18-35) are even more inclined to work with a professional based on online reviews. Only 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters