64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Google Accounts For 57.5% Of All Reviews Throughout The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your consumers creates trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you may anticipate, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic popularity of a site can only go so far.

Source: Review Trackers

89% Of Individuals Like To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, everyday people choose to read reviews on their phones.

Source: Statista

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat customers well usually succeed, review sites help ensure of that.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'very influential'.

To highlight the value of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those very same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Disappointed Customers Will Go Back To A Business

Customers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying preferences.

According to social media reviews data, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are likely to trust a local business.

Source: RevLocal

Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Certainly Post A Review

More than a 35% would submit a review to educate others about their client experience and 24% would rather direct their review to the company itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

90% Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz