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If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Overall two thirds of businesses have exceptional and good scores. Only 5% of businesses have a score listed below three stars.
Source: Brightlocal
Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews
Pay attention to this fact. The more detailed other users explain your service or product, the more money you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
The Majority Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall score.
According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
89% Of Customers Read A Companies Replies To Reviews
Not only do most customers read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Typically, 142 million customers go to Yelp on a monthly basis. This is as great a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
72% Of Consumers Won't Take Action Before They Read Some Reviews
No matter how tempting your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
83% Of All Younger Clients Were Invited To Post A Review Recently
Of those invited, 80% of clients did submit a review. Overall, companies have asked 66% of all clients to leave a review on their company.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact make use of them.
Although we now know why client reviews are so powerful, many businesses apparently don't.
Source: LsaInsider
Only 6% Of Customers Do Not Rely On Client Reviews At All
According to client review statistics, a tremendous 19 percent of customers always trust online reviews and never ever a buy without checking out reviews initially.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.
With the help of other people, you manage to choose a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of potential clients won't even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs