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Visitors Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Buying decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Software Application Reviews Impact Over 98% Of All Buyers
18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If They Were Asked, 77% Of Customers Would Definitely Give A Review
More than a 35% would submit a review to notify others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to give a review to assist other people with their decision making process.
Source: Podium
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Given that the huge majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
US Consumers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals read reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of US customers.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star score is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you give them an excellent experience.
Source: Brightlocal
Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All
According to consumer review stats, a massive 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out a lot more reviews to get a clear view of how the business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal