When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use An Organisation

This stat is one of many that illustrate the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked just for services with a best five star ranking.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your clients establishes trust. Even something as basic as responding to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

Because They Desire To Buy A Service Or An Item And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.

Users come since they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally two-thirds of businesses have great and awesome rankings. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really utilize them.

Although we now know why customer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

The Majority Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Considering that the huge majority of customers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal