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Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
74% Of Regional Companies Have At Least One Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Looking at online rankings statistics, we discovered that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also affect our purchasing decisions.
According to social media reviews stats, Facebook affects over half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business.
Source: RevLocal
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read client reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83% Of Clients Don't Rely On Advertising
The traditional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to take note of customers' suggestions online.
Source: Statuslabs
The Majority Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'extremely often'.
Source: Trust You
30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews
Corresponding with your clients creates trust. Even something as simple as reacting to their comments and reviews can make them feel valued.
As you might anticipate, clients who feel this way are more willing to spend more money with a company.
Source: Statuslabs
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of clients, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Selecting A Service Provider
Reviews have a huge impact on their decision when consumers have to choose a service provider.
Source: DemandGenReport
If They Were Asked, 77% Of Customers Would Probably Leave A Review
More than a 35% would do it to educate others about their customer experience and 24% would rather direct their review to the business itself.
Over a 26% would be willing to give a review to assist other people with their choice making process.
Source: Podium
98% Of Yelp's Visitors Bought From A Business They Discovered On The Website
Usually, 142 million consumers check out Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal