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89% Of Customers Prefer To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile internet browser, people today prefer to read reviews on their phones.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are smart and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
82% Of Customers Check Out Review Sites Since They Wish To Buy A Product Or A Service And Want To Get The Facts About The Businesses Product Or Services.
Users come because they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review statistics prove that 63% of customer reviews go on without a response. That's regrettable, because those companies are losing clients that way.
Source: Review Trackers
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact utilize them.
Although we now know why consumer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star rating is the first thing customers see. Still, users take note of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you offer them an excellent experience.
Source: Brightlocal
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. However, they recognize the huge effect user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc