54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'very influential'.

To highlight the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those very same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

More Than Half Of Clients Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Since They Desire To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Items And Services, 82% Of Consumers Go To Review Sites.

Users come since they have currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

If A Company Makes An Effort To Fix Issues Quickly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Business

Customers do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact use them.

Although we now understand why client reviews are so effective, most businesses obviously don't.

Source: LsaInsider

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Generally two-thirds of businesses have excellent and awesome rankings. Just 5% of companies have a rating below three stars.

Source: Brightlocal

Customers Might Spend 31 Percent More With A Business That Has Fantastic Reviews

Focus on this fact. The more detailed other users explain your product and services, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management statistics indicate a company's reputation doesn't impact just the clients. Prospective employees likewise look at ratings and take a look at reviews.

Source: Deloitte