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Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
89% Of Consumers Review A Companies Feedback To Reviews
Not only do many consumers check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
Customers Could Invest 31 Percent More With A Business That Has Terrific Reviews
Take notice of this statistic. The better other users describe your service or product, the more cash you can charge and consumer review stats reveal to us precisely how much more.
Source: Martech Zone
15 Percent Of Customers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of potential customers will not even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do wonders in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. For that reason, buying decisions are made quickly.
Online reviews are obviously persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Over Half Of Customers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
At the present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a new car and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly select a model that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra
72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews
Irrespective of how alluring your marketing is, you still need client reviews. There's no other way around it. Consumers are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'really frequently'.
Source: Trust You
83 Percent Of Customers Don't Trust Advertising
The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements pick to take notice of consumers' suggestions online.
Source: Statuslabs